Why do Venture Clienting?
Why do Venture Clienting?
Because it’s fast, lean, and effective.
With Venture Clienting, you can go from identifying a problem to testing a solution - in just a few weeks. Instead of spending months (or years) building something in-house or waiting for R&D to maybe deliver something useful, you can simply find a startup that already built it, test it, and implement it.
The big idea?
You don’t need to invest in startups.
You don’t need to reinvent the wheel.
You just buy and test what already works.
Here’s what you get:
- Speed: You go from problem to pilot in weeks, not years.
- Efficiency: No need to build solutions yourself, just procure them.
- Business impact: Solve real problems that lead to cost savings, more revenue, happier customers, or faster processes.
- Lower risk: If the pilot (PoC) works, great! If not, you’ve learned fast and cheap.
- Smart decision-making: Even if no startup can solve your problem, you now know that. And that insight can guide internal development or new ventures.
Bonus: It’s great for startup scouting too!
Venture Clienting is not only about solving problems - it’s also a powerful way to identify and validate the best startups in your space. You learn which solutions are truly enterprise-ready, which are more hype than substance, and gain insights that can inform smarter investment decisions or reveal opportunities to build capabilities yourself.
In Short
Venture Clienting helps you solve problems faster, cheaper, and with less risk, by tapping into startup innovation instead of trying to build everything yourself.
Hi, I'm Madlen, and I lead the Venture Clienting solutions at GlassDollar. At GlassDollar, we empower corporations to quickly identify and test cutting-edge startup technology. Our outstanding team of Venture Clienting experts is committed to helping corporations harness startup innovations and drive growth at any stage. Whether you need strategic consulting, support in establishing a Venture Clienting unit, or assistance in operating and scaling it, we are your ideal partner.
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Everything you need to know about Venture Clienting
Welcome to Venture Clienting
Learn what Venture Clienting is (and what it isn’t), where the model came from, and why it’s become a fast path to measurable business impact. It also clarifies the differences to CVC and Venture Building, shows how the three can work together, and closes with practical “golden rules” to start with the right problems, win early PoCs, and build the trust you’ll need to scale.
Getting Started
A quick on-ramp into Venture Clienting: a checklist to see if your organization is actually ready, the minimum setup you need (one owner, a starter budget, and light leadership backing), plus a plain-English glossary so everyone—from business units to procurement—uses the same terms and avoids confusion from day one.
The 3 Phases of Venture Clienting Units
A practical maturity map for how Venture Clienting Units evolve over time — from START (prove the model with a few high-impact PoCs), to GROW (make it repeatable and expand reach), to SCALE (run high volume with strong selectivity, efficiency, and strategic alignment). It clarifies what to prioritize in each phase: budgets, timelines, lead volume, stakeholder setup (procurement/IT/legal), and the specific habits that drive momentum without burning quality.
The Venture Clienting Process
A practical, end-to-end guide to running Venture Clienting in real life — from uncovering internal pain points and qualifying PoC leads to sourcing startups, running focused demos, executing lean PoCs, and turning successful pilots into real implementations with measurable business impact.
Advanced Topics
This chapter covers advanced Venture Clienting topics you’ll face once the basics work: managing PoCs as a portfolio, working effectively with IT, accelerating projects through alternative contracting models, and securing lasting C-level support. It shows how to reduce bottlenecks, allocate resources smarter, and turn Venture Clienting into a strategic, scalable capability.