Why do Venture Clienting?
Why do Venture Clienting?
Because it’s fast, lean, and effective.
With Venture Clienting, you can go from identifying a problem to testing a solution - in just a few weeks. Instead of spending months (or years) building something in-house or waiting for R&D to maybe deliver something useful, you can simply find a startup that already built it, test it, and implement it.
The big idea?
You don’t need to invest in startups.
You don’t need to reinvent the wheel.
You just buy and test what already works.
Here’s what you get:
- Speed: You go from problem to pilot in weeks, not years.
- Efficiency: No need to build solutions yourself, just procure them.
- Business impact: Solve real problems that lead to cost savings, more revenue, happier customers, or faster processes.
- Lower risk: If the pilot (PoC) works, great! If not, you’ve learned fast and cheap.
- Smart decision-making: Even if no startup can solve your problem, you now know that. And that insight can guide internal development or new ventures.
Bonus: It’s great for startup scouting too!
Venture Clienting is not only about solving problems - it’s also a powerful way to identify and validate the best startups in your space. You learn which solutions are truly enterprise-ready, which are more hype than substance, and gain insights that can inform smarter investment decisions or reveal opportunities to build capabilities yourself.
In Short
Venture Clienting helps you solve problems faster, cheaper, and with less risk, by tapping into startup innovation instead of trying to build everything yourself.

Hi, I'm Madlen, and I lead the Venture Clienting solutions at GlassDollar. At GlassDollar, we empower corporations to quickly identify and test cutting-edge startup technology. Our outstanding team of Venture Clienting experts is committed to helping corporations harness startup innovations and drive growth at any stage. Whether you need strategic consulting, support in establishing a Venture Clienting unit, or assistance in operating and scaling it, we are your ideal partner.
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The Startup Advantage: How Systematic Corporate-Startup Collaboration Drives Market Outperformance.
Collaborating With Corporations—A Startup‘s Point of View
The potential of Venture Clienting, on the one hand, is full of opportunity; it allows startups to receive direct feedback, resources, and support for their projects. On the other hand, it also contains risks, with potential for a startup to lose its way in bureaucracy or, worse, fail to meet expectations. This article shares perspectives as an startup’s experience in this way of operating and optimising for better outcomes.
Collaborating With Corporations—A Startup‘s Point of View
The potential of Venture Clienting, on the one hand, is full of opportunity; it allows startups to receive direct feedback, resources, and support for their projects. On the other hand, it also contains risks, with potential for a startup to lose its way in bureaucracy or, worse, fail to meet expectations. This article shares perspectives as an startup’s experience in this way of operating and optimising for better outcomes.
Collaborating With Corporations—A Startup‘s Point of View
The potential of Venture Clienting, on the one hand, is full of opportunity; it allows startups to receive direct feedback, resources, and support for their projects. On the other hand, it also contains risks, with potential for a startup to lose its way in bureaucracy or, worse, fail to meet expectations. This article shares perspectives as an startup’s experience in this way of operating and optimising for better outcomes.
Collaborating With Corporations—A Startup‘s Point of View
The potential of Venture Clienting, on the one hand, is full of opportunity; it allows startups to receive direct feedback, resources, and support for their projects. On the other hand, it also contains risks, with potential for a startup to lose its way in bureaucracy or, worse, fail to meet expectations. This article shares perspectives as an startup’s experience in this way of operating and optimising for better outcomes.
