How to Build a Venture Clienting Unit: the 100-Day Roadmap
Your first 100 Days Roadmap
A clear path to get your Venture Clienting Unit off the ground fast, deliver early wins, and secure stakeholder trust.
Days 1 - 30: Set the Foundation
Objective: Understand your environment, build trust, and prepare your first leads.
- Align with C-level sponsors: Clarify strategic priorities and success metrics.
- Map key stakeholders: Identify your network of influential innovation managers, pain point owners, and allies.
- Run a light outside-in analysis: Understand industry trends, competitor moves, and proven startup solutions.
- Communicate your mission: Present Venture Clienting to core business units as a pragmatic problem-solving tool, not “innovation theatre.”
- Set up your tools: GlassDollar platform, lead tracking system, basic reporting templates.
Days 31 - 60: Generate & Qualify POC Leads
Objective: Build a healthy early pipeline.
- Leverage internal networks: Tap into your innovation managers’ existing trust relationships.
- Launch first lead generation activities: Presentations, small workshops, or quick 1:1 coffee chats with business units.
- Apply strict lead qualification: Is there a clear problem, urgency, authority, and budget? If not, cut it.
- Target 5–7 qualified leads: Enough to filter down to 3 strong PoCs for the START phase.
Days 61 - 90: Execute Early POCs
Objective: Deliver first tangible business impact.
- Scope POCs lean: Avoid IT integration, anonymize data, and focus on validating core functionality.
- Prepare startups for success: Startup briefings, dry-run demos, clear expectations.
- Run startup demos in batches: One morning/afternoon + decision meeting the same day.
- Kick off and monitor POCs: Stay close to the pain point owner and startup to resolve blockers fast.
- Update business case calculations: Track cost savings/revenue potential even before results are final.
Days 91 - 100: Show & Sell Impact
Objective: Secure momentum and future budget.
- Hold implementation decision meetings: Get formal “go” or “no-go” for scaling tested solutions.
- Celebrate early wins: Share success stories internally via corporate comms.
- Present ROI to C-level: “We invested X, we’re on track to deliver Y” - backed by hard numbers.
- Plan the GROW phase: Expand lead generation beyond networks, refine process, and raise efficiency.
Golden Nugget: In your first 100 days, speed matters more than perfection. The faster you get your first implementation success case, the faster you can unlock budget, trust, and visibility.

Hi, I'm Madlen, and I lead the Venture Clienting solutions at GlassDollar. At GlassDollar, we empower corporations to quickly identify and test cutting-edge startup technology. Our outstanding team of Venture Clienting experts is committed to helping corporations harness startup innovations and drive growth at any stage. Whether you need strategic consulting, support in establishing a Venture Clienting unit, or assistance in operating and scaling it, we are your ideal partner.
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The Startup Advantage: How Systematic Corporate-Startup Collaboration Drives Market Outperformance.
Collaborating With Corporations—A Startup‘s Point of View
The potential of Venture Clienting, on the one hand, is full of opportunity; it allows startups to receive direct feedback, resources, and support for their projects. On the other hand, it also contains risks, with potential for a startup to lose its way in bureaucracy or, worse, fail to meet expectations. This article shares perspectives as an startup’s experience in this way of operating and optimising for better outcomes.
Collaborating With Corporations—A Startup‘s Point of View
The potential of Venture Clienting, on the one hand, is full of opportunity; it allows startups to receive direct feedback, resources, and support for their projects. On the other hand, it also contains risks, with potential for a startup to lose its way in bureaucracy or, worse, fail to meet expectations. This article shares perspectives as an startup’s experience in this way of operating and optimising for better outcomes.
Collaborating With Corporations—A Startup‘s Point of View
The potential of Venture Clienting, on the one hand, is full of opportunity; it allows startups to receive direct feedback, resources, and support for their projects. On the other hand, it also contains risks, with potential for a startup to lose its way in bureaucracy or, worse, fail to meet expectations. This article shares perspectives as an startup’s experience in this way of operating and optimising for better outcomes.
Collaborating With Corporations—A Startup‘s Point of View
The potential of Venture Clienting, on the one hand, is full of opportunity; it allows startups to receive direct feedback, resources, and support for their projects. On the other hand, it also contains risks, with potential for a startup to lose its way in bureaucracy or, worse, fail to meet expectations. This article shares perspectives as an startup’s experience in this way of operating and optimising for better outcomes.
