Is Venture Clienting for you? (Simple checklist)
Do you have real problems that are worth solving? Startups are solution machines but you need a clear problem first.
- Is your company open to trying new things? Venture Clienting requires a test-and-learn mindset. You don’t need to be Silicon Valley, but a rigid “we’ve always done it this way” culture makes things tough.
- Do people in your organization make quick decisions? You’ll need stakeholders who can say “yes” or at least “let’s try it.”
- Does your leadership support innovation? A C-level sponsor isn’t required at the beginning, but having leadership backing (even quietly) makes a huge difference.
- Can you find (or create) a budget? Startup PoCs and annual licenses can cost anywhere from €5k to €200k+. It doesn’t need to be a big pot, but you need some funding to test and buy.
- Do you have a network inside the company? You’ll need internal allies who can help you find problems and say yes to pilots. Trust and relationships go a long way.
- Is your company big enough to benefit? Technically, Venture Clienting works for any size company. But let’s be honest: the bigger your organization, the bigger the potential impact (and the easier it is to justify the cost of startup solutions).
- Can you match startup cost to your scale? If your company makes €2M in revenue, and the startup solution costs €80k/year, will it realistically pay off? It might but do the math before you commit.
- Do you have a team (or at least one person) with time to run it? Venture Clienting isn’t passive. Someone needs to lead the process, manage stakeholders, and drive PoCs forward.
In Short
Most organizations already work with startups - usually with individual business units doing it independently. That’s the perfect foundation to professionalize your approach through Venture Clienting. With over 250k documented corporate–startup partnerships in our database, we can show you exactly where your organization already collaborates and where the biggest opportunities lie. Reach out and we’re happy to share the data for your org.
Hi, I'm Madlen, and I lead the Venture Clienting solutions at GlassDollar. At GlassDollar, we empower corporations to quickly identify and test cutting-edge startup technology. Our outstanding team of Venture Clienting experts is committed to helping corporations harness startup innovations and drive growth at any stage. Whether you need strategic consulting, support in establishing a Venture Clienting unit, or assistance in operating and scaling it, we are your ideal partner.
The Startup Advantage: How Systematic Corporate-Startup Collaboration Drives Market Outperformance.
Collaborating With Corporations—A Startup‘s Point of View
The potential of Venture Clienting, on the one hand, is full of opportunity; it allows startups to receive direct feedback, resources, and support for their projects. On the other hand, it also contains risks, with potential for a startup to lose its way in bureaucracy or, worse, fail to meet expectations. This article shares perspectives as an startup’s experience in this way of operating and optimising for better outcomes.
Collaborating With Corporations—A Startup‘s Point of View
The potential of Venture Clienting, on the one hand, is full of opportunity; it allows startups to receive direct feedback, resources, and support for their projects. On the other hand, it also contains risks, with potential for a startup to lose its way in bureaucracy or, worse, fail to meet expectations. This article shares perspectives as an startup’s experience in this way of operating and optimising for better outcomes.
Collaborating With Corporations—A Startup‘s Point of View
The potential of Venture Clienting, on the one hand, is full of opportunity; it allows startups to receive direct feedback, resources, and support for their projects. On the other hand, it also contains risks, with potential for a startup to lose its way in bureaucracy or, worse, fail to meet expectations. This article shares perspectives as an startup’s experience in this way of operating and optimising for better outcomes.
Collaborating With Corporations—A Startup‘s Point of View
The potential of Venture Clienting, on the one hand, is full of opportunity; it allows startups to receive direct feedback, resources, and support for their projects. On the other hand, it also contains risks, with potential for a startup to lose its way in bureaucracy or, worse, fail to meet expectations. This article shares perspectives as an startup’s experience in this way of operating and optimising for better outcomes.