Business Case Calculation for Venture Clienting PoCs
Business case calculation
A solid business case is the lifeline of Venture Clienting - it’s what convinces stakeholders, secures budget, and earns C-level support. While stories and enthusiasm help, hard numbers make decisions happen.
Why it matters
- Shows tangible ROI of the PoC or implementation.
- Builds trust with decision makers.
- Justifies scaling the Venture Clienting unit.
- Protects you from “nice-to-have” projects that don’t deliver measurable impact.
Golden rule
- Start the business case calculation as soon as the POC scope is defined.
- Update throughout the process as you get better data, moving from rough estimates to high-confidence figures.
- Each update increases credibility and makes final decision-making easier.
Golden nuggets
- Keep it simple: One page or slide max—don’t overwhelm decision makers.
- Be conservative: Better to under-promise and over-deliver.
- Link to strategic priorities: Tie numbers to KPIs for maximum effect.
- Update post-POC: Replace estimates with real data to strengthen your portfolio track record.
Hi, I'm Madlen, and I lead the Venture Clienting solutions at GlassDollar. At GlassDollar, we empower corporations to quickly identify and test cutting-edge startup technology. Our outstanding team of Venture Clienting experts is committed to helping corporations harness startup innovations and drive growth at any stage. Whether you need strategic consulting, support in establishing a Venture Clienting unit, or assistance in operating and scaling it, we are your ideal partner.
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Everything you need to know about Venture Clienting
Welcome to Venture Clienting
Learn what Venture Clienting is (and what it isn’t), where the model came from, and why it’s become a fast path to measurable business impact. It also clarifies the differences to CVC and Venture Building, shows how the three can work together, and closes with practical “golden rules” to start with the right problems, win early PoCs, and build the trust you’ll need to scale.
Getting Started
A quick on-ramp into Venture Clienting: a checklist to see if your organization is actually ready, the minimum setup you need (one owner, a starter budget, and light leadership backing), plus a plain-English glossary so everyone—from business units to procurement—uses the same terms and avoids confusion from day one.
The 3 Phases of Venture Clienting Units
A practical maturity map for how Venture Clienting Units evolve over time — from START (prove the model with a few high-impact PoCs), to GROW (make it repeatable and expand reach), to SCALE (run high volume with strong selectivity, efficiency, and strategic alignment). It clarifies what to prioritize in each phase: budgets, timelines, lead volume, stakeholder setup (procurement/IT/legal), and the specific habits that drive momentum without burning quality.
The Venture Clienting Process
A practical, end-to-end guide to running Venture Clienting in real life — from uncovering internal pain points and qualifying PoC leads to sourcing startups, running focused demos, executing lean PoCs, and turning successful pilots into real implementations with measurable business impact.
Advanced Topics
This chapter covers advanced Venture Clienting topics you’ll face once the basics work: managing PoCs as a portfolio, working effectively with IT, accelerating projects through alternative contracting models, and securing lasting C-level support. It shows how to reduce bottlenecks, allocate resources smarter, and turn Venture Clienting into a strategic, scalable capability.