Business Case Calculation for Venture Clienting PoCs
Business case calculation
A solid business case is the lifeline of Venture Clienting - it’s what convinces stakeholders, secures budget, and earns C-level support. While stories and enthusiasm help, hard numbers make decisions happen.
Why it matters
- Shows tangible ROI of the PoC or implementation.
- Builds trust with decision makers.
- Justifies scaling the Venture Clienting unit.
- Protects you from “nice-to-have” projects that don’t deliver measurable impact.
Golden rule
- Start the business case calculation as soon as the POC scope is defined.
- Update throughout the process as you get better data, moving from rough estimates to high-confidence figures.
- Each update increases credibility and makes final decision-making easier.
Golden nuggets
- Keep it simple: One page or slide max—don’t overwhelm decision makers.
- Be conservative: Better to under-promise and over-deliver.
- Link to strategic priorities: Tie numbers to KPIs for maximum effect.
- Update post-POC: Replace estimates with real data to strengthen your portfolio track record.

Hi, I'm Madlen, and I lead the Venture Clienting solutions at GlassDollar. At GlassDollar, we empower corporations to quickly identify and test cutting-edge startup technology. Our outstanding team of Venture Clienting experts is committed to helping corporations harness startup innovations and drive growth at any stage. Whether you need strategic consulting, support in establishing a Venture Clienting unit, or assistance in operating and scaling it, we are your ideal partner.
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The potential of Venture Clienting, on the one hand, is full of opportunity; it allows startups to receive direct feedback, resources, and support for their projects. On the other hand, it also contains risks, with potential for a startup to lose its way in bureaucracy or, worse, fail to meet expectations. This article shares perspectives as an startup’s experience in this way of operating and optimising for better outcomes.
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The potential of Venture Clienting, on the one hand, is full of opportunity; it allows startups to receive direct feedback, resources, and support for their projects. On the other hand, it also contains risks, with potential for a startup to lose its way in bureaucracy or, worse, fail to meet expectations. This article shares perspectives as an startup’s experience in this way of operating and optimising for better outcomes.
Collaborating With Corporations—A Startup‘s Point of View
The potential of Venture Clienting, on the one hand, is full of opportunity; it allows startups to receive direct feedback, resources, and support for their projects. On the other hand, it also contains risks, with potential for a startup to lose its way in bureaucracy or, worse, fail to meet expectations. This article shares perspectives as an startup’s experience in this way of operating and optimising for better outcomes.
