The Basic Setup: Team, Budget, Leadership Support
The Basic Setup: Team, Budget, Leadership Support
1. Team: One person can be enough (at the start)
You don’t need a full department to begin but you do need at least one person who owns it.
Look for someone who:
- Wants to make Venture Clienting work
- Sees it as a career opportunity, not a side task
- Is excited about startups and innovation
- Has a strong internal network, the more people they know, the easier it will be to find problems and allies
This person is the glue holding it all together, identifying problems, engaging stakeholders, managing PoCs, and reporting results. It’s a big role, but it’s doable if you start small.
2. Budget: You don’t need millions, but you do need something
To run Venture Clienting, you’ll need:
- Budget for your team member(s)
- Some tooling (for tracking PoCs, sharing results, startup sourcing)
- Startup scouting budget, ideally from a professional source. There’s a big difference between a startup list created by a student using Google and a tailored scouting result from a specialist.
- PoC execution budget, so you can actually run trials or short-term contracts with startups
Tip: You don’t need it all up front. Even a small “starter budget” can go a long way if you focus on proving impact quickly.
3. Leadership Support: A little goes a long way
Is it required? Not always.
Is it helpful? Absolutely.
If your initiative is endorsed by someone from the leadership team, it will:
- Give you credibility
- Help unlock doors
- Speed up procurement, legal, and IT buy-in
- Show the company this isn’t “just another project”
Even better: if your first PoC solves a real problem for someone close to leadership (or even a C-level assistant), that person might become your program sponsor.
But don’t worry if you don’t have top-level buy-in yet. If you can show that Venture Clienting works - quickly and clearly - leadership support usually follows.

Hi, I'm Madlen, and I lead the Venture Clienting solutions at GlassDollar. At GlassDollar, we empower corporations to quickly identify and test cutting-edge startup technology. Our outstanding team of Venture Clienting experts is committed to helping corporations harness startup innovations and drive growth at any stage. Whether you need strategic consulting, support in establishing a Venture Clienting unit, or assistance in operating and scaling it, we are your ideal partner.
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Everything you need to know about Venture Clienting
Welcome to Venture Clienting
Learn what Venture Clienting is (and what it isn’t), where the model came from, and why it’s become a fast path to measurable business impact. It also clarifies the differences to CVC and Venture Building, shows how the three can work together, and closes with practical “golden rules” to start with the right problems, win early PoCs, and build the trust you’ll need to scale.
Getting Started
A quick on-ramp into Venture Clienting: a checklist to see if your organization is actually ready, the minimum setup you need (one owner, a starter budget, and light leadership backing), plus a plain-English glossary so everyone—from business units to procurement—uses the same terms and avoids confusion from day one.
The 3 Phases of Venture Clienting Units
A practical maturity map for how Venture Clienting Units evolve over time — from START (prove the model with a few high-impact PoCs), to GROW (make it repeatable and expand reach), to SCALE (run high volume with strong selectivity, efficiency, and strategic alignment). It clarifies what to prioritize in each phase: budgets, timelines, lead volume, stakeholder setup (procurement/IT/legal), and the specific habits that drive momentum without burning quality.
The Venture Clienting Process
A practical, end-to-end guide to running Venture Clienting in real life — from uncovering internal pain points and qualifying PoC leads to sourcing startups, running focused demos, executing lean PoCs, and turning successful pilots into real implementations with measurable business impact.
Advanced Topics
This chapter covers advanced Venture Clienting topics you’ll face once the basics work: managing PoCs as a portfolio, working effectively with IT, accelerating projects through alternative contracting models, and securing lasting C-level support. It shows how to reduce bottlenecks, allocate resources smarter, and turn Venture Clienting into a strategic, scalable capability.
