Synthetic Video - Why should corporations care?

What’s behind the trend of Synthetic Video in B2B?

In 2021, the first deep fakes from Tom Cruise (link) spread like wildfire on TikTok. Impossible to differentiate between reality and fake to millions of viewers, the creators behind this digital marvel showcased how far artificial intelligence had come in mimicking human likeness and behavior. Today, and the landscape of synthetic video technology has evolved far beyond mere entertainment and novelty. 

Over the last years, at GlassDollar, we have seen the evolution and multiple industry use cases of startups in the space, from personalized marketing campaigns to immersive virtual training environments. This article explores some of the leading synthetic video startups—Synthesia, Colossyan, Deepbrain, HeyGen, and D-ID—and highlights their innovative approaches, notable case studies, and the future trends shaping this dynamic industry.

5 Startups shaping the Synthetic Video space and their corporate beneficiaries 

Synthesia

Synthesia is a trailblazer in the synthetic video arena, offering AI-driven video generation that transforms text or simple scripts into professional-quality videos. The platform is widely used for corporate training, marketing, and communication.

From the field: Success Story with BSH
In a case study with BSH, Synthesia enabled the company to streamline their training processes. BSH reduced production costs by 70% and cut video production time from weeks to just a few hours, demonstrating significant efficiency gains and resource savings.

Colossyan

Colossyan specializes in AI video generation with a focus on personalizing and localizing content for diverse audiences. Their platform allows users to create videos featuring AI-generated presenters speaking in multiple languages and accents.

From the field: Success Story with Sonesta Hotels
The Sonesta Hotels case study showcases Colossyan's ability to enhance customer engagement. By using synthetic videos, Sonesta saw a 25% increase in customer engagement rates and a significant reduction in video production costs.

HeyGen

HeyGen is a rising star in the synthetic video arena, offering a platform that enables the creation of dynamic AI-generated videos with outstanding lip-syncing technology. What sets HeyGen apart is its focus on storytelling, providing tools that help users craft compelling narratives through video.

From the field: Success Story with Uniform
The collaboration with Uniform highlights the versatility of HeyGen and its power to increase productivity. The use of HeyGen’s platform resulted in a 81% increase in video creation speed and a 38% increase in sales, showcasing the platform's ability to enhance efficiency.

Deepbrain

Deepbrain offers a sophisticated AI video synthesis platform that creates hyper-realistic digital humans for a variety of applications, including customer service, education, and entertainment.

From the field: Success Story with Lenovo
In their collaboration with Lenovo, Deepbrain's technology was used to develop virtual customer service agents. Lenovo reported a 30% improvement in customer satisfaction scores and a 40% reduction in support response times.

D-ID

D-ID offers AI-powered solutions for creating digital human videos, focusing on privacy and realism. Their technology is used for personalized video messages, marketing campaigns, and interactive content.

From the field: Success Story with RadioFormula
In a case study with RadioFormula, D-ID's synthetic video technology helped the media company produce dynamic video content without the need for on-site production teams. This led to a 50% reduction in production costs and a more agile content creation process.

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Future Perspectives

GlassDollar’s take: the future of synthetic video technology is poised for remarkable advancements. As AI algorithms become more sophisticated, the realism and versatility of synthetic videos will continue to improve. We can expect several key trends to shape the industry:

1. Enhanced Personalization: Synthetic videos will become more tailored to individual viewer preferences, driven by advancements in AI and data analytics.
2. Increased Accessibility: Tools for synthetic video creation will become more user-friendly, enabling even those without technical expertise to produce high-quality content.
3. Integration with AR/VR: Synthetic videos will increasingly be integrated with augmented and virtual reality, offering immersive experiences for training, education, and entertainment.
4. Ethical AI: As synthetic video technology evolves, ethical considerations regarding privacy, consent, and deepfake misuse will become more prominent, driving the development of responsible AI frameworks.

Conclusion

The future of video content creation is here, driven by the innovative power of synthetic video technology. Startups like Synthesia, Colossyan, Deepbrain, HeyGen, and D-ID are leading this exciting transformation, offering groundbreaking solutions that save time, cut costs, and boost engagement. Many other relevant players are part of this field, and we have mapped them and made them available to our clients.  

Keen to explore how these technologies can elevate your marketing, training, and customer engagement efforts to unprecedented heights?

Reach out to GlassDollar if you want to explore more companies like these and find the best for you!