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Collaborating With Corporations—A Startup‘s Point of View

The potential of Venture Clienting, on the one hand, is full of opportunity; it allows startups to receive direct feedback, resources, and support for their projects. On the other hand, it also contains risks, with potential for a startup to lose its way in bureaucracy or, worse, fail to meet expectations. This article shares perspectives as an startup’s experience in this way of operating and optimising for better outcomes.

The Startup Advantage: How Systematic Corporate-Startup Collaboration Drives Market Outperformance.

The potential of Venture Clienting, on the one hand, is full of opportunity; it allows startups to receive direct feedback, resources, and support for their projects. On the other hand, it also contains risks, with potential for a startup to lose its way in bureaucracy or, worse, fail to

Everything you need to know about Venture Clienting 2025

Curious about Venture Clienting but not sure where to start—or how to scale what you already do? This 2025 playbook walks you from basics and history to the three phases of mature Venture Clienting Units (START, GROW, SCALE), a step-by-step PoC process, portfolio & IT setup, and hard-won best practices from PoC managers who run 20+ projects a year. If you want to go from “we should work with startups” to a systematic, high-impact Venture Clienting engine, this is your guide.

Newest release

The Startup Advantage: How Systematic Corporate-Startup Collaboration Drives Market Outperformance

Available to read online: mobile-friendly • searchable • jump to chapters

91 Pages

Full version available online

Based on 66,424 startup–corporate relationships between 19,401 startups and 18,801 corporates, this report reveals how companies like Siemens, BMW, Daimler, Samsung, and Bosch use startups as suppliers, creating an estimated €4.3B impact for German corporates and ~€0.6B in startup revenue—and why the number of corporate clients may be a stronger signal of startup success than funding itself.

Ranking of the most active venture clients worldwide, from German industrials to global tech giants
Benchmarks on PoC budgets, sales cycles, and average startup revenue per corporate client
Full publication available online for the best experience: perfect on mobile, searchable, clickable chapter navigation

Read full online

Authors

Peter Borchers

Affiliate Professor at ESCP
Founder at pbo.vc

Peter Borchers

Affiliate Professor at ESCP
Founder at pbo.vc

Peter Borchers

Affiliate Professor at ESCP
Founder at pbo.vc

Peter Borchers

Affiliate Professor at ESCP
Founder at pbo.vc

Peter Borchers

Affiliate Professor at ESCP
Founder at pbo.vc

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91 Pages

The Startup Advantage

How Systematic Corporate-Startup Collaboration Drives Market Outperformance

Table of Conetent

Explore the content

Collaborating With Corporations—A Startup‘s Point of View

The potential of Venture Clienting, on the one hand, is full of opportunity; it allows startups to receive direct feedback, resources, and support for their projects. On the other hand, it also contains risks, with potential for a startup to lose its way in bureaucracy or, worse, fail to meet expectations. This article shares perspectives as an startup’s experience in this way of operating and optimising for better outcomes.

Collaborating With Corporations—A Startup‘s Point of View

The potential of Venture Clienting, on the one hand, is full of opportunity; it allows startups to receive direct feedback, resources, and support for their projects. On the other hand, it also contains risks, with potential for a startup to lose its way in bureaucracy or, worse, fail to meet expectations. This article shares perspectives as an startup’s experience in this way of operating and optimising for better outcomes.

Collaborating With Corporations—A Startup‘s Point of View

The potential of Venture Clienting, on the one hand, is full of opportunity; it allows startups to receive direct feedback, resources, and support for their projects. On the other hand, it also contains risks, with potential for a startup to lose its way in bureaucracy or, worse, fail to meet expectations. This article shares perspectives as an startup’s experience in this way of operating and optimising for better outcomes.

Study

91 Pages

Impact of Venture Clienting

Table of Conetent

Explore the content

Collaborating With Corporations—A Startup‘s Point of View

The potential of Venture Clienting, on the one hand, is full of opportunity; it allows startups to receive direct feedback, resources, and support for their projects. On the other hand, it also contains risks, with potential for a startup to lose its way in bureaucracy or, worse, fail to meet expectations. This article shares perspectives as an startup’s experience in this way of operating and optimising for better outcomes.

Collaborating With Corporations—A Startup‘s Point of View

The potential of Venture Clienting, on the one hand, is full of opportunity; it allows startups to receive direct feedback, resources, and support for their projects. On the other hand, it also contains risks, with potential for a startup to lose its way in bureaucracy or, worse, fail to meet expectations. This article shares perspectives as an startup’s experience in this way of operating and optimising for better outcomes.

Collaborating With Corporations—A Startup‘s Point of View

The potential of Venture Clienting, on the one hand, is full of opportunity; it allows startups to receive direct feedback, resources, and support for their projects. On the other hand, it also contains risks, with potential for a startup to lose its way in bureaucracy or, worse, fail to meet expectations. This article shares perspectives as an startup’s experience in this way of operating and optimising for better outcomes.

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